Shaquille O’ Neal – “You can’t stop the Reign”
Yes, you are reading that correctly as you no doubt scratch your head saying “did I hear that right”?
“You can’t stop the Reign” was put out by Interscope Records/Trauma Records. If you’ve been following our social posts, you know that we worked many records at retail, for Trauma (@No No Doubt, Bush, etc.). And this record was no exception!
This was his first #record (yes he has 2), and our job was to go to the stores that were not in urban areas/most likely to sell hip-hop, but to the stores that were in multi-cultural neighborhoods. I have a memory that it was just before the LA Riots (although the release date doesn’t agree) – and that we went to the Music+ store on Rodeo Drive in LA. The birthplace of the eventual riot.
We did an in-store with him at the Beverly Connection and we gave away a signed Shaq shoe filled with Shaq CD’s to the store that did the best display!
Awww. …those were the days!