Ok, now this one is a blast from the past. We used to have a division called Party Rock that put on listening parties for labels’ new releases. This was a party for Sony Records at a beachfront hotel in Marina Del Rey with all things fishbone starting with the invitation which was a fishbone (logo) foam keychain with a key on it. Industry guests were invited to try their luck opening the treasure chest filled with all Fishbone merchandise – one winner took the prize home. We had fire dancers that rowed in on a outrigger, the hotel catering staff wore fishnets and fish pot holders to serve the (of course) fish tacos, fish ceviche, smoked oysters and more! It was a lot of work and a great success!